OBJECTIVE
The Knights is a strategic game company that saves the night by selling giant games.
APPROACH
The brandmark shows a shield to act as a knight by saving the night. The brain on the shield represents thinking strategically. The two swords represents two opponents playing against each other.
BRAND STORY
What do we do and how do we do it?
The Knights is a giant strategic game party rental store. A customer can order a giant chess board set up at the event time and date. The Knights will receive the request and drive out to the event location for the set up and pick up.
What makes us different?
Our company, The Knights is the only party rental store that sets up and picks up any extra sources needed. For example, we have tents for sunny or rainy days and giant lights for night events.
What do we value?
We value the customer’s experience, whatever the weather or time of day, to save the day.
PERSONA
Jerry is a middle aged man that is searching for fun games for his friends birthday. He goes to the bus stop and sees our company’s advertisement and calls The Knights.
Abigail is a young lady in her twenties who is looking for a fun activity for her sororities next event. She saw our billboard on her commute to school.
Robert is a thirty year old man who works at an assisted living facility. He’s looking for a fun activity to engage the residents. On his way to work he saw our company van at the stop light.
BRAND VOICE
What is our personality?
Convenient
Flexible
Fun
Saving
SWOT ANALYSIS
Strengths
Flexible
Convenient
Simple
Weakness
Few locations
Booked up
Opportunities
To make people have a fun experience
To defeat the weather
Threats
Other local stores
The hassle of where to set up
