OBJECTIVE
McFadden & Olsen Art Glass is a company that holds studio classes that will help learn how to make glass art. They also have glass art to sell, such as light installments, glassware for the kitchen, and wall art as well.
APPROACH
The brand mark that was created shows a lit flame inside an ornament. The flame represents a burning furnace they use to make glass. The ornament shows an art glass piece.
BRANDSTORY
What do we do and how do we do it?
McFadden & Olsen Art Glass is a company that sells glass work and holds classes to learn the process on how to create artwork out of class.
What makes us different?
Our Mcfadden & Olsen Art Glass is the only glass company that shares the process of how the glass work is created.
What do we value?
We value the customer’s experience where they can learn, create and buy glass artwork.
PERSONA
Ruby is a young college student whose interest is in glass work. She looks up glass blowing classes on her laptop and it leads her to the company.
Sapphire is an interior designer that is looking for objects to add in a home. She comes across glass installments and finds that our company sells light installments and purchased one at our company.
Opal is a middle aged glass blower collector. He would like to find more interesting glass work for his wall. He looks up on his computer to find companies that sells glass work and find us.
BRAND VOICE
What is our personality?
Informative
Fun
Hard Work
Intriguing
SWOT ANALYSIS
Strengths
Learning the process of glass
Fun to create
Holds classes
Weakness
Not very many stores
Classes fill up
Opportunities
To create art glass
To take a tour looking at the art glass
Threats
Others companies that hold art glass classes
Other companies that sell glass work online
