OBJECTIVE
Deaf Man Vinyl is a record store that sells records, accessories and turntables. Visit us either in person or website and get deaf with us with some rock ‘n’ roll.
APPROACH
The brandmark that was created shows records because the company is a record shop. The hand is sign language for rock music, which is the main genre. One color is vinyl black because most records are black. The other color is rocking red because the color red represents rock music.
BRAND STORY
What do we do and how do we do it?
Deaf Man Vinyl is a rock record store that provides records, accessories and turntables. A customer can sample and play the albums in a small booth with headphones. Each album share a history on how it came to be. The store replicates rock designs from the albums and creates a rock atmosphere. The rewards program, every bought item adds points to an account where you can earn exclusive items and receive discounts.
What do we value?
We value the customer’s experience where they can listen to the samples as loud as they want and learn the history of each album as they choose.
What makes us different?
Our Deaf Man Vinyl is the only record store that shares the history of the albums and that makes you deaf with rock ‘n’ roll.
PERSONAS
Lennon is a student who is studying music history. He wants to focus on rock ‘n’ roll. He is looking for rock genres history on records.
Elton is a young man who likes to explore music shops. He likes to enjoy the different shops’ atmosphere. He is looking for a store that expresses rock ‘n’ roll.
Hudson is an older man who was in a rock band in the ’80s. He likes to hear ’70s— rock ‘n’ roll only on records. He is looking for his band and some other bands that played when he played.
BRAND VOICE
What is our personality?
Friendly
Loud
Informative
Fun
SWOT ANALYSIS
STRENGTH
Sampling
Personalize
Donates for drug prevention
Informative
WEAKNESS
Experience in person is better
The store is too small
Not enough listening booths
OPPORTUNITIES
To have a rock ‘n’ roll experience
To earn exclusive items with rewards program
THREATS
Online downloading
Other record stores that have more genres
