OBJECTIVE
Glitch for Blood is a gaming company that sells retro video games. Visiting our site so that you can play games on pc will quench your blood thirst.
APPROACH
The brandmark shows the style of the retro games and portrays a glitch effect. The video games contain a lot of blood and in some games it is essential, so that explains the name of this brand. The maroon color is chosen because it is similar to the color of blood. The night green is in many parts of some games, which can also show night vision.
BRANDSTORY
What do we do and how do we do it?
Glitch for Blood is a gaming company that provides indie retro first person shooting games and merchandise. A customer can buy our games and keep in the gaming zone. By having the game deal with glitching, the viewer will not want to go back to the real world and stay in a gaming session.
What do we value?
We value the customer’s experience to get in the zone and enjoy it so much they will not want to come out to the real world.
What makes us different?
Our Glitch for Blood is the only gaming company that has a glitching tone and allows the viewer to remain in the gaming setting.
PERSONA
James is a man that is in his 30’s who love to explore games. He enjoys first person shooting games the most. He's trying to find a indie retro gaming company.
Josh is a man that is in his 20’s who is looking for work. He enjoys creating graphics especially horror games. He is looking for a gaming company that works with genres of retro shooting games.
Scarlett is a student who collects indie games items. She searches up indie shooting games accessories. She finds out website and finds out merch.
BRANDVOICE
What is our personality?
Fun
Horror
Retro
Inexpensive
SWOT ANALYSIS
STRENGTHS
Great skilled employees
Personalize
Creative graphics
Related merch
WEAKNESS
Lack of technology
Product inventory
Marketing
OPPORTUNITIES
Online platforms
Growth in the gaming industry
THREATS
New technology
Gaming companies growth
Local gaming stores
WEBSITE LINK
