OBJECTIVE
Spring Outlet by Tanger Outlets is a shopping center that has accessories, apparel for children and adults, food and footwear stores for you to shop from.
APPROACH
The brand mark that was created shows the local company from the natural springs of San Marcos. The name stems from the natural springs of San Marcos. The Texas wild rice grows in the river, which is the rice logo. The main logo represents a gift box with the percent sign as the river.
PERSONAS
Olivia is a young teacher whose closet is mostly teacher appropriate clothes. She is attending the end of semester winter break christmas party. She is looking for a nice dress for this event.
Ezra is a college student who just moved into his first apartment. He does not have a lot in his apartment. He needs home supplies and decorations.
Scarlett is a single mother of two who has low income. One of her children's birthdays is coming up. She is looking for a kids store that is easy to find and is affordable to buy multiple gifts.
